Wimmer, Roger D. <br/><br/>
Mass media research :  an introduction / 
Roger D. Wimmer, Joseph R. Dominick. 
 - 3rd ed. 
 - Belmont, Calif. :  Wadsworth Pub.,  c1991. 
 - xv, 478p. : ill. ; 23 cm. 
<br/><br/> Glossary : p. G452 - G461. Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0534139620 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research.