Kadiwa as a marketing scheme /
by Mercy S. Panganiban.
- Indang, Cavite : Cavite State University- Main Campus, 1981.
- 42 pages : illustrations ; 28 cm.
Thesis (B.S.A.--Agricultural Economics) Don Severino Agricultural College
Includes bibliographical references.
College of Agriculture, Food, Environment and Natural Resources (CAFENR) College of Agriculture, Food, Environment and Natural Resources (CAFENR)
Panganiban, Mercy Sesma, Don Severino Agricultural College, March, 1981, "Kadiwa As A Marketing Scheme". Adviser: Mrs. Maria A. Ersando. This study "Kadiwa As A Marketing Scheme" was conducted to determine: a) the socio-economic characteristics of government employees who are members and non-members of the Kadiwa Program; b) how the Kadiwa functions as a marketing unit and how it differs from the ordinary way of marketing; c) the relationship between participation in Kadiwa program and some selected variables; d) the reasons of employees for joining or not joining the Kadiwa program; and e) the problems encountered in the organization and operation of the Kadiwa. The average age of the employees was 34.75 years. One-third of the respondents were permanent and had an average government ser-vice of 11 years. They had a relatively low income with an average of P6,345.00 per annum. The fund of Kadiwa may be increased by additional contri-butions of members, subsidy from the government, donations and by grants. Kadiwa Centers in Metro Manila was the main source of goods for the Kadiwa centers in Tagaytay and Trece martires City. Procurement of goods was usually done twice a month. Results of the analysis revealed insignificant relation-ship between age, number of dependents, years in government ser-vice and educational attainment and their participation in Kadiwa program. On the other hand, their nature of appointment was found to be a factor in their participation. Similarly, knowledge of the program was found to have a very significant relationship with their participation in Kadiwa. The most frequently mentioned reasons why they joined the organization was their own interest in the program, the non-members on the other hand claimed that they were not informed about the Kadiwa program. How to promote oneness and unity was the most frequently stated problem in the organization of the xadiwa. The management also found difficulties in the utilization of government personnel on a rotation basis. Likewise, how to procure goods with minimum transportation cost was also a problem on their part.