Business research methods /
Pamela S. Schindler.
- Thirteenth edition. International Student edition.
- New York, NY : McGraw-Hill Education, c2019.
- xxxii, 608 pages : illustrations ; 28 cm
"Printed in the Philippines."--Copyright page. Includes appendicex, bibliographical references and index.
Part I. building the foundation for research -- Research foundations and fundamentals -- The research process: an overview -- Stage 1: clarify the research question -- Part II. The design of business research -- Stage 2: research design, an overview -- Stage 2: sampling design -- Appendix: Calculate the sample size -- Stage 2: data collection design: observation research -- Stage 2: data collection design: observation research -- Stage 2: data collection design: experiments -- Stage 2: data collection design: survey research -- Part III. Measurement -- Stage 3: measurement foundations -- Stage 3: measurement questions and guidelines for mobile Q -- Appendix: Sources of measurement questions -- Appendix: More on effective measurement questions -- Stage 3: measurement instruments -- Part IV: collect, prepare and examine the data -- Stage 3: collect, prepare, and examine data -- Appendix: Better tables -- Appendix: Describing data statistically -- Part V: analyze and interpret data -- Stage 4: hypothesis testing -- Stage 4: measures of association -- Part VI. Report the research -- Stage 5: research reports: supported insights and recommendations -- Part VII. Research project overview -- An integrated example.