Introduction to global business : understanding the international environment and global business functions /
Julian E. Gaspar [and 5 others].
- Second edition. Philippine edition.
- Taguig City : Cengage Learning Asia Pte Ltd, c2019.
- xx, 407 pages : illustrations ; 26 cm
"Printed in the Philippines."--Copyright page. Includes glossary and index.
Part I. foundations of global business -- The rise of globalization -- The evolution of international business -- Regional economic integration -- The international flow of funds and exchange rates -- Part II. Global business environment -- Entry strategies in global business -- Control of global business -- The organization of global business -- Part III. Global business strategy and organization -- Entry strategies in global business -- Control of global business -- The organization of global business -- Part IV. Managing global business -- Global human resource management -- Global marketing -- Global operations and supply-chain management -- Global financial management -- Accounting and taxation in global business.
9789814844246 (pbk.)
International business enterprises--Management International trade