Pride, William M. <br/><br/>
Essentials of marketing management / 
William M. Pride, O. C. Ferrell. 
 - Philippine edition. 
 - Quezon City :  C&E Publishing, Inc.,  c2019. 
 - vii, 386 pages :  illustrations ;  25 cm 
<br/><br/> "Printed in the Philippines."--Copyright page.  Includes index. 
<br/><br/>Part I. Strategic marketing and its environment -- The marketing environment, social responsibility, and ethics -- Part II. Targeting and customer behavior -- Target markets: segmentation and evaluation<br/>Consumer buying behavior  -- Business markets and buying behavior -- Part III. Salesmanship and product management -- Personal selling -- Product, branding, and packaging concepts -- Developing and managing goods -- Part IV. Marketing channels and marketing communications -- Marketing channels and supply chain management -- Integrated marketing communications -- Advertising and public relations -- Part V. marketing research and digital marketing -- Marketing research and information systems -- Digital marketing and social networking -- Part VI. Retail management and pricing decisions -- Retailing, direct marketing, and wholesaling -- Pricing concepts and management -- Part VII. Marketing management -- Planning, implementing, and evaluating marketing strategies. 
<br/><br/><label>ISBN: </label>9789719811244 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / P93 2019