Professional salesmanship /
Thomas N. Ingram [and four others].
- Philippine edition.
- Quezon City : C&E Publishing, Inc., c2017.
- v, 160 pages : illustrations ; 25 cm
"Printed in the Philippines"--Copyright page.
Building trust and sales ethics -- Understanding buyers -- Strategic prospecting and preparing for sales dialogue -- Planning sales dialogues and presentations -- Sales dialogue: creating and communicating value -- Addressing concerns and earning commitment -- Adding value: self-leadership and teamwork.