Luttrell, Regina <br/><br/>
Social media :   how to engage, share, and connect / 
by Regina Luttrell  
 - Lanham, Maryland :   Rowman & Littlefield Publishers,  2022 
 - 1 online resource (642, pages) :  color illustrations. 
<br/><br/> https://portal.igpublish.com/iglibrary/ is required to read this e-book. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>I. The advancement of an industry -- 1. The four quadrants of public relations -- 2. The evolution of social media -- 3. Status: “it’s complicated --II. Strategic planning : public relations and social media<br/>4. The road map to success : developing a social media plan -- 5 Contemporary media relations -- 6. Content creation and curation -- 7. Visual content on the social sphere -- 8. Social media channels --<br/>9: “Sticky” social media --10. Measuring social media’s impact and value -- III. Strategic management : public relations and social media --11. Social media ethics -- 12. Crisis management on the social Sphere --13. Rules of engagement --14. The future of PR and social media 
<br/><br/> Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today’s social media tools as PR professionals and personal users.<br/><br/>Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.<br/><br/>Features of the fourth edition include:<br/><br/>Chapter objectives and learning outcomes<br/>Social Media Expert profiles<br/>Theory into Practice boxes<br/>#LRNSMPR (Learn Social Media and Public Relations) boxes<br/>Comprehensive glossary of terms<br/>Coverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphere 
<br/><br/><label>ISBN: </label>9781538154410 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Online social networks<br/>Social media<br/>Public relations
<br/><br/><label>LC Class. No.: </label>HM742   / L97 2022