Bale, Christine Mae P.

Influence of content marketing appeals on attitude and purchase intention of Caviteņos towards the fast food industry / by Christine Mae P. Bale, Sean Fernan S. Columna, Princess Jecel P. Verbo and Vincent D. Zaragoza. - Indang, Cavite : Cavite State University- Main Campus, 2022. - xiii, 78 pages : illustrations ; 28 cm

Thesis (Bachelor of Science in Business Management major in Marketing Management) Cavite State University.

Includes bibliographical references.

College of Economics, Management and Development Studies (CEMDS). College of Economics, Management and Development Studies (CEMDS).


Consumer behavior
Marketing

658.8 / B19 2022