Royale Tagaytay Country Club, Inc., Alfonso Cavite /
by Aura Jane D. Panganiban.
- Indang, Cavite : Cavite State University- Main Campus, 1998.
- 31pages : illustrations ; 28 cm.
Field Study (BSBM--Marketing) Cavite State University
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS) College of Economics, Management, and Development Studies (CEMDS)
PANGANIBAN, AURA JANE DINGLASAN D. “ROYALE TAGAYTAY COUNTRY CLUB, INC." Undergraduate Field Study. Bachelor of Science in Business Management (BSEM) Major in Marketing. Cavite State University, April 1998. Adviser: Mrs. Lolita G. Herrera.
A field study was conducted at Royale Tagaytay Country Club, Inc. located at Buck State Alfonso, Cavite from Nov. 26, 1997 to Feb. 7, 1998.
This field study was conducted to help the student qain knowledge in management, production, marketing and financial operation of the club and identify problems encountered by the club and come up with recommended solution. The field study also aimed to assist the student to develop skills and abilities for professional and personal advancement.
Royale Tagaytay Country Club, Inc. is composed of the Board of Directors, qeneral manager, and ten departments. These are the accounting department, the membership department, the personnel department, the food and beverage service department, the housekeeping department, the sales department, the sports department, the production department, the purchasing department and the qolf course department,
The initial capital was approximately F7 ,000, 000,00 coming from four investors which include Sta. Lucia Realty, | the Don Alfonsa Realty & Development, the Landco Inc., and the Landgolf I[nec..
The office 15 open daily from 8:60 AaeM. to 9:00 p.m, including Saturdays and Sundays.
AS of November 1997, the club had 2,400 members, active and permanent members. Each member has its own dependents, either his parents or his children. Dependents can use all the facilities with the authorization letter of the concerned primary member to be submitted to the concerned club officer.
The problem identified by the club are lack of communication between the club and the members, no updated addresses of the members and misunderstanding of the club policies. These problems can be minimized by having a FLDT telephone line to lessen the expenses and to have a qood flow of communication. The club should communicate regularly with the members to update their addresses, so that necessary reports or information needed by the members can be sent. The club should inform the members of the general policies to prevent misunderstanding.