De Ungria, Mariane V. <br/><br/>
Consumer satisfaction on the quality of service in selected fast foods in Bacoor Cavite / 
by Mariane V. de Ungria. 
 - Indang, Cavite :  Cavite State University- Main Campus,  2009. 
 - xvi, 52 pages :  illustrations ;  28 cm. 
<br/><br/> Thesis (BSBM--Marketing) Cavite State University 
<br/><br/>Includes bibliographical references. 
<br/><br/>College of Economics, Management, and Development Studies (CEMDS)  College of Economics, Management, and Development Studies (CEMDS) 
<br/><br/> DE  UNGRIA , MARIANE V. Consumer Satisfaction on the Quality of Src,, icc n S:lixted Fast Foods in Bacoor, Cavite. Undergraduate Thesis. Bachelor of Science in Business Management-Major in Marketing. Cavite State University, Imus, Cavite. March 2009. Thesis Adviser: Mr. Sixto N. Ras Jr. <br/><br/>	This study focused on consumer satisfaction on the quality of service in selected fast foods in Bacoor, Cavite. The perception on the quality of service of the consumers, the similarities and differences on the quality of service as perceived by the consumers, the consumer satisfaction in terms of the quality of service they rendered to their consumers, and the factors that affect the satisfaction of the consumers on the quality of service. It aimed to determine possible differences on the level of satisfaction in relation to either franchise owned and non franchise owned. <br/><br/>	Data were analyzed using descriptive statistics and the t-test for independent samples. The main instrument that was used to gather necessary information in this study was the survey questionnaire. Findings showed that the consumers of franchise owned and nonfranchise owned are mostly young adults and teenagers and majority was female and single. Consumers perceived that they were both satisfied on the quality of service that franchise owned and nonfranchise owned rendered to their consumers and franchise owned and non franchise owned similarly gave an average satisfaction to their consumers. The difference was on what the consumers want in their service in order to for them to be satisfied. <br/><br/>	Consumers were very satisfied in the greetings of the service counter to the consumers, followed by being satisfied in providing a dining crew to take the orders of the consumers and by being not satisfied with the service of greetings of a manager in the satisfaction of the consumers on the quality of service of franchise owned. In nonfranchise owned the consumers were very satisfied in the service of giving correct and complete orders by the crew, followed by being satisfied in the greetings of a guard and by providing additional counter to assemble the orders of the consumers and for being not satisfied of the consumers on the greetings of a manager. <br/><br/>	Attentiveness and alertness was the factor that affected the satisfaction of the consumers on both franchise owned and non franchise owned. A significant difference was found in the quality of service between franchise owned and non franchise owned fast food businesses as perceived by the consumers.  <br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Food industry and trade--Public opinion<br/>Consumer satisfaction
<br/><br/><label>Dewey Class. No.: </label>338.1   / D48 2009