Prudential life Market Resources Corporation Quezon City /
by Rochelle P. Perena.
- Indang, Cavite : Cavite State University- Main Campus, 2009.
- xii, 70 pages : illustrations ; 28 cm.
Field Study Report (BSBM--Marketing) Cavite State University
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS) College of Economics, Management, and Development Studies (CEMDS)
PERENA ROCHELLE P. Prudentialife Market Resources Corporation, Quezon City, Undergraduate Field Study. Bachelor of Science in Business Management, major in Marketing, Cavite State University, Indang Cavite. November 2008. Adviser: Prof. Cecilia T. Cayao. A field study was conducted at Prudentialife Market Resources Corporation-Esquejo Division, located at 8th Floor, Galleria Corporate Center, EDSA corner, Ortigas Avenue, Quezon City from June 02, 2008 to August 27, 2008. The study aimed to provide the student a chance to apply the gained knowledge and skills to actual working situations. Specifically, it aimed to describe the management and marketing operations of a pre-need company, identify the problems encountered by the firm and provide recommendations on the problems identified. Data about the firm were gathered through observations and personal interviews with the administrative staff who are knowledgeable about the company's policies and practices, products and services and marketing operations. Prudentialife offers a range of Life Plan, Pension Plan and Education Plan with built in protection and flexibility features; fully loaded with superior insurance benefits that guarantee longer and greater protection and security, especially designed for the modern Filipino family. Prudentialife Market Resources Corporation (PMRC) is the forefront backed by the Prudentialife Group and is supported by Prudentialife Plans, Inc and its affiliates in delivering investment products and services to individuals, families and corporate institutions. PMRC will pursue its commitment towards professionalism in all levels of the organization; including strategies for seminars and trainings that have helped in providing employment and income opportunities to thousands of sales associates over the years. The PMRC marketing system envisions an equitable rewards and compensation scheme based on performance and skills that match the capability of active sales people in every level, for them to reach new heights in their career. The problems encountered by the company were the inadequate company's facilities and increasing customer complaints due to the loss of some important documents like Certificates of Full Payment and Plan Policies. The company plans to introduce additional products that would meet the growing competition in the industry and continue to hire for creative marketing men and women to become part of the Prudentialife. Also, it plans to establish more area offices/branches nationwide, in order to best serve the growing list of clients.