Arenas, Virgie S. <br/><br/>
Exposure to primetime programs and levels of awareness on television content rating system of mass communication students of Cavite State University / 
by Virgie S. Arenas, Jawomar B. Maligaya and Emmanuel B. Mecua. 
 - Indang, Cavite :  Cavite State University- Main Campus,  2009. 
 - xii, 49p. : ill. ; 28 cm.  illustrations ;  cm. 
<br/><br/> Thesis (BA Mass Communication--Journalism) Cavite State University 
<br/><br/>Includes bibliographical references. 
<br/><br/>College of Arts and Science (CAS)  College of Arts and Science (CAS) 
<br/><br/> ARENAS, VIRGIE S. MALIGAYO, JAWOMAR B., and EMMANUEL B.<br/>MECUA. Exposure to Primetime Programs and Level of Awareness on Television Content Rating System of Mass Communication Students of Cavite State University. Undergraduate Thesis. Bachelor of Arts in Mass Communication major in Journalism. Cavite State University, Indang, Cavite. April 2009. Adviser: Ms. Lisette Diloy.<br/>The study was conducted to determine the relationship between the exposure level to the primetime programs of Mass Communication students at Cavite State University and their awareness on television content rating system. The study was conducted among 113 students from November 2008 to March 2009.<br/>The study specifically aimed to determine the percentage of the respondents age and gender; the exposure level of the respondents to the primetime programs; the respondent’s awareness on television content rating system. Finally, it determined the relationship between exposure level to the primetime programs and their level of awareness on television content rating system.<br/>The research design used was descriptive survey method. Cluster sampling was employed for the respondents of the study. The statistical measures applied were frequency count and Pearson Product Moment Correlation Coefficient.<br/>The results showed that majority of the respondents were 17 years old and female; most the respondents were moderately exposed on primetime programs. Most of the respondents were highly aware on television content rating system.<br/>Result of the Pearson Product Moment Correlation Coefficient revealed that the level of exposure of the respondents to primetime programs and their level of awareness on television content rating system are significantly related.<br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public opinion--Marketing
<br/><br/><label>Dewey Class. No.: </label>384.54   / Ar3 2009