Sambile, Princess Wednesday V.

Supply chain management : the case Aguinaldo Blend Coffee of Cavite State University / by Princess Wednesday V. Sambile. - Indang, Cavite : Cavite State University- Main Campus, 2012 - xiii, 65 pages : illustrations ; 28 cm.

Case Study (BS in Business Management Major in Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management and Developmental Studies (CEMDS) College of Economics, Management and Developmental Studies (CEMDS)

PRINCESS WEDNESDAY V. SAMBILE "Supply Chain Management: The Case of Aguinaldo Blend Coffee" Undergraduate Case Study, Bachelor of Science in Business Management, major in Marketing, College of Economics, Management and Development Studies, Cavite State University, Don Severino delas Alas Campus, Indang, Cavite. March 2012, Adviser: Mr. Gener T. Cueno.
The case study was conducted at CvSU Coffee Trading and Processing Center located in Cavite State University - Main Campus, Indang, Cavite. It aimed to analyze the supply chain management of Aguinaldo Blend coffee. Specifically, it identified the various components of the supply chain of Aguinaldo Blend coffee, the people/agencies involved in the supply chain, the processes and activities of the supply chain and the problems and prospects of the entire supply chain and recommend feasible solutions. Primary data were obtained through personal interviews with the staff of the Coffee Trading and Processing Center, suppliers, distributors, retailers and consumers. Descriptive method was used to describe the supply chain of Aguinaldo Blend coffee. Tables, figures and graphical representations were used in presenting the processes, performance and components of the supply chain. The Aguinaldo Blend coffee was founded by Dr. Alejandro Mojica with the help of the researchers of National Coffee Research Development and Extension Center (NCRDEC) last 2001. The starting capital was Php23,000 which was provided by NCRDEC. On the same year, the Aguinaldo Blend coffee was formulated, marketing was done to selected markets such as the faculty and staff of Cavite State University Main Campus, CvSU Marketing Center and Coffee Town Center in firms, Cavite. In 2008, the management of the Aguinaldo Blend coffee was given to the Office of Business Affairs (OBA) which was under the Office of the Vice President for External and Business



Purchasing
Industrial management

658.72 / Sa4 2012