Dillo, Jose Federico T.

Exposure to and effectiveness of the news program State of the Nation with Jessica Soho as perceived by the selected CAS faculty members of Cavite State University main campus / by Jose Federico T. Dillo. - Indang, Cavite : Cavite State University- Main Campus, 2015. - x, 49 pages : illustrations ; 28 cm.

Thesis ( BA Mass Communication) Cavite State University

Includes bibliographical references.

College of Arts and Science (CAS) College of Arts and Science (CAS)

DILLO, JOSE FEDERICO T. Exposure to and Effectiveness of the news program State of the Nation with Jessica Soho as perceived by the selected CAS faculty members of Cavite State University-Main Campus.Undergraduate Thesis. Bachelor of Arts in Mass Communication.Cavite State University, Indang, Cavite.April 2015. Adviser: Ms. Bonalyn S. Caisip.
Generally, this study aimed to determine the exposure to and effectiveness of the news program State of the Nation with Jessica Soho as perceived by the selected CAS faculty members of Cavite State University-Main Campus. Specifically, it aimed to measure the level of exposure of the selected CAS Faculty members to the news program State of the Nation with Jessica; find out their perceived level of effectiveness to the news program State of the Nation with Jessica Soho; and determine if there is a relationship between the level of exposure and the level of effectiveness as perceived by the selected CAS faculty members of Cavite State University-Main Campus. The study utilized descriptive method of research. A total of 120 selected CAS faculty members were chosen as participants of this study through quota sampling. A survey questionnaire was used to gather the data needed in this study. To determine the results of the gathered data, percentage, arithmetic weighted mean, standard deviation, and Spearman rank correlation were used.
The results show that the level of exposure of selected CAS faculty members to the news program State of the Nation with Jessica Soho is low and their perceived level of effectiveness is high. It also shows that there is no significant relationship between the level of exposure and the level of effectiveness as perceived by the selected CAS faculty members of Cavite State University-Main Campus.



Mass media

302.23 / D58 2015