Arbunes, Aerol Paulo P.

Exposure to Babatan segment of TV Patrol and awareness of social issues among selected AB Journalism students of Cavite State University / by Aerol Paulo P. Arbunes. - Indang, Cavite : Cavite State University- Main Campus, 2015. - vii, 41 pages : illustrations ; 28 cm.

Thesis ( BA Mass Communication ) Cavite State University

Includes bibliographical references.

College of Arts and Science (CAS) College of Arts and Science (CAS)

ARBUES, AEROL PAULO P. Exposure to Batbatan Segment of TV Patrol and Awareness on Social Issues among Selected AB Journalism Students of Cavite State University. Undergraduate Thesis. Bachelor of Arts in Mass Communication. Cavite State University, Indang, Cavite. April 2015. Adviser: Erica Charmane B. Hernandez.
As stated in the Kapisanan ng mga Brodkaster sa Pilipinas (KBP) Broadcast Code of 2007, station editorials should discuss significant issues in the society and encourage its viewers to be involved in discussing these issues. With this, the study was conducted to determine if there is a significant relationship between the viewers' level of exposure on Batbatan segment of TV Patrol and the level of their awareness on current social issues. The participants of the study were the selected AB Journalism students of Cavite State University (CvSU). The researcher gathered the data needed by determining the participants' level of exposure on Batbatan segment and their level of awareness of current social issues through survey-questionnaires. After analyzing and interpreting the data, results showed that the participants were moderately exposed to Batbatan and they are aware of current social issues; however, participants' exposure to Batbatan and their level of awareness of current social issues has no significant relationship. Based on the results, the researcher concluded that too much entertainment in Batbatan might have an effect to its viewers. Jokes and other form of entertainment used in the segment might confuse its viewers and shifted their attention to the entertaining part and not to the content of their opinion. The researcher recommends that Batbatan should be developed. The anchors should discuss social issues seriously and direct to the point so their viewers will easily comprehend their message and viewpoints.



Television
Mass media

384.55 / Ar1 2015