Perception on the attributes of male celebrity endorsers of detergent powders on TV commercials and the buying behavior of selected housewives of Brgy. Langkaan I, Dasmari�as City, Cavite /
by Angelica B. Parungo.
- Indang, Cavite. Cavite State University- Main Campus, 2015.
- viii, 58 p. : illustrations ; 28 cm.
Thesis (BA Mass Communication) Cavite State University