Ornales, Millette D. <br/><br/>
Buying preference towards papaya beauty products among selected consumers in Cavite / 
by Millette D. Ornales. 
 - Indang, Cavite :  Cavite State University-Main Campus,  2014. 
 - xi, 39 pages :  illustrations ;  28 cm. 
<br/><br/> Thesis (BS Business Management--Marketing Management) Cavite State University 
<br/><br/>Includes bibliographical references. 
<br/><br/>College of Economics, Management, and Development Studies (CEMDS)  College of Economics, Management, and Development Studies (CEMDS) 
<br/><br/> ORNALES, MILLETTE D. Buying Preference Towards Papaya Based Beauty Products Among Selected Consumers In Cavite. Undergraduate Thesis. Bachelor of Science in Business Management. Cavite State University, Indang, Cavite. April 2014. Adviser: Prof. Gener T. Cueno. <br/>This study was carried out to determine the buying preference towards papaya based beauty products among selected consumers in Cavite. Specifically, it aimed to: (a) describe the socio- economic characteristics of papaya based beauty product consumers in selected areas of Cavite; (b) determine the buying preference of consumers toward different Papaya-based beauty products in terms of category and brand; (c) determine the level of influence of sources of information among consumers of Papaya-based beauty products; (d) determine the level of importance of buying consideration among consumers of Papaya-based beauty products; (e) determine if there is a significant relationship between socio-economic characteristics and buying preference for Papaya-based beauty products; (f) determine if there is a significant relationship between sources information's level of influence and buying preference for Papaya-based beauty products; (g) determine if there is a significant relationship between level of importance of buying consideration among consumers of Papaya-based beauty products. A total of 150 consumers in selected areas of Cavite served as participants of the study. A questionnaire was used to gather information pertinent to the study. Descriptive statistical tool such as frequency, percentage and rank were used. On the other hand Chi-square and Kendall's Coefficient of Concordance were utilized to further aware the data. Result showed that, most of the consumers of Papaya-based beauty products are below 20 years old, and since in additional, most of the participants are in the college level, with household size of 3-6. Results likewise showed that employed participants have a gross monthly income of less than P10, 000. <br/><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Purchasing
<br/><br/><label>Dewey Class. No.: </label>658.7  / Or6 2014