Influencer marketing : influence of message credibility on the purchase intention of college students towards gadget / by Ellouisa Mae V. Dacutanan, Julie Ann D. Ibonia, and Reylyn T. Quiom.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2022Description: xiii, 77 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 658.834  D11 2022
Online resources: Production credits:
  • College of Economics, Management and Development Studies (CEMDS) - Department of Management.
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Holdings
Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 658.834 D11 2022 (Browse shelf(Opens below)) Room use only T-9857 00085264

Thesis (Bachelor of Science in Business Management major in Marketing Management) Cavite State University.

Includes bibliographical references.

College of Economics, Management and Development Studies (CEMDS) - Department of Management.

Submitted to the University Library April 12, 2023 T-9857

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