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Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenick. by
  • O'Guinn, Thomas C
  • Allen, Chris T
  • Semenick, Richard J
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Cincinnati, Ohio : South-Western College Pub., c2000
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (2)Call number: HF5821 Og9 2000, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Chris T. Allen, Angeline Close Scheinbaum, Richard J. Semenik. by
  • O'Guinn, Thomas C [author]
  • Allen, Chris T [author]
  • Scheinbaum, Angeline Close [author]
  • Semenik, Richard J [author]
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia ; Boston, MA, USA : Cengage, c2019
Other title:
  • Advertising & integrated brand promotion
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5821 Og9 2019. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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