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Advertising : principles and practices / by William Wells, John Burnett and Sandra Moriarty.

by Wells, William [author] | Burnett, John [author] | Moriarty, Sandra [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N. J : Prentice Hall, 1992Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell and William Wells.

by Moriarty, Sandra [author] | Mitchell, Nancy [author] | Wells, William [author].

Edition: Tenth edition.Global edition.Philippine edition.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Singapore : Pearson Education South Asia, c2015Other title: Advertising and IMC. | Advertising & integrated marketing communication..Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: FIL HF5823 M82 2015. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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