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Introduction to advertising and promotion management / George E. Belch, Michael A. Belch. by
  • Belch, George E
  • Belch, Michael A
Material type: Text Text; Format: print
Publication details: Homewood, Ill. : Richard D. Irwin, c1990
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
  • Belch, George E
  • Belch, Michael A
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5823 B41 1993. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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