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Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

by Aaker, David A.

Material type: Text Text; Format: print Publication details: N. Y. : Free Press, c1991Availability: Items available for loan: (1).

Marketing research / David A. Aaker, Geoge S. Day.

by Aaker, David A | Day, George S.

Edition: 4th ed.Material type: Text Text; Format: print Publication details: New York : John Wiley, c1990Availability: Items available for loan: (1).

Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5th ed.Material type: Text Text; Format: print Publication details: Upper Saddle River, N. J. : Prentice Hall, c1996Availability: Items available for loan: (1).

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