Marketing research / A. Parasuraman.
Material type: TextPublication details: Reading, Mass. : Addison-Wesley, c1991.Edition: 2nd edDescription: xiv, 898p. : ill. ; 23 cmISBN:- 0201502828
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 19950919 | HF5415.2 | Available | apd | 24769 |
Glossary : p. 872 - 886. Includes index.