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	1.	Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by Aaker, David A Material type: Text; Format: print Publication details: N. Y. : Free Press, c1991 Availability: Items available for loan: (1). Add to cart (remove)
	2.	Marketing research / David A. Aaker, Geoge S. Day. by Aaker, David A Day, George S Edition: 4th ed. Material type: Text; Format: print Publication details: New York : John Wiley, c1990 Availability: Items available for loan: (1). Lists: Research References. Add to cart (remove)
	3.	Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by Batra, Rajeev Myers, John G Aaker, David A Edition: 5th ed. Material type: Text; Format: print Publication details: Upper Saddle River, N. J. : Prentice Hall, c1996 Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1). Add to cart (remove)

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