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Media/impact : an introduction to mass media / Shirley Biagi, California State University, Sacramento.

By: Material type: TextTextSeries: Cengage series in mass communication and journalismPublication details: Stamford, CT : Cengage Learning, [2015], c2015.Description: xxvi, 422 pages : illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781133311386
Subject(s): LOC classification:
  • P90 B47 2015
Contents:
The mass media industries. Mass media and everyday life -- Books : rearranging the page -- Newspapers : expanding delivery -- Magazines : targeting the audience -- Recordings : demanding choices -- Radio : riding the wave -- Movies : picturing the future -- Television : changing channels -- Digital media : widening the web -- Selling the message. Advertising : catching consumers -- Public relations : promoting ideas -- Changing message. News and information : choosing sources -- Society and political issues : shaping the arguments -- Law and regulation : rewriting the rules -- Ethics : placing responsibility -- Global media : discovering new markets.
List(s) this item appears in: Print Books 2020
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Holdings
Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS P90 B47 2015 (Browse shelf(Opens below)) Room use only 76514 00076423

Includes bibliographical references (pages 387-403) and index.

The mass media industries. Mass media and everyday life -- Books : rearranging the page -- Newspapers : expanding delivery -- Magazines : targeting the audience -- Recordings : demanding choices -- Radio : riding the wave -- Movies : picturing the future -- Television : changing channels -- Digital media : widening the web -- Selling the message. Advertising : catching consumers -- Public relations : promoting ideas -- Changing message. News and information : choosing sources -- Society and political issues : shaping the arguments -- Law and regulation : rewriting the rules -- Ethics : placing responsibility -- Global media : discovering new markets.

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