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Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noel Kapferer.

By: Material type: TextTextPublication details: London : Kogan Page, c1992.Description: 230 p. : ill. ; 24 cmISBN:
  • 0749406976
Subject(s):
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Holdings
Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section 19940302 HF415.15 Available mma 9637

Bibliography : p. 213 - 218.

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