Principles of marketing / Philip Kotler.
Material type: TextSeries: (The prentice hall series in marketing)Publication details: Englewood Cliffs, N. J : Prentice Hall International, c1989.Edition: 4th edDescription: xxiv, 660 p. : ill. ; 25 cmISBN:- 9710845144
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Glossary pp. 633-642. Includes index.