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Sport consumer behaviour : marketing strategies / by Daniel C. Funk, Kostas Alexandris and Heath McDonald.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York : Routledge, Taylor & Francis Group, 2016.Description: xvi, 327 pages ; illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138912496 (Paperback)
Subject(s): LOC classification:
  • GV716 F96 2016
Online resources:
Contents:
Part 1: Introduction and consumer segmentation -- Introduction to sport consumer behaviour and decision making -- Sport consumer segmentation -- Part 2: Inputs: external forces and branding -- The sport product and the sport consumer-- Sport consumer behaviour and the influence of the cosio cultural environment -- Part 3: Processes: internal psychological components-- Sport consumer motivation -- Constraints in sport engagement -- Sport consumer attitudes -- Personality and sport consumer behaviour -- Part 4: Outputs: sport consumer connections and satisfaction -- The psychological continuum model -- Stages of the psychological continuum model -- Sport involvement -- Sport team identification -- Service quality and consumer satisfaction -- Part 5: An alternative perspective on sport consumer behaviour -- Sport consumption and marketing empirical generalizations -- Part 6: Case Studies -- Part 7: Topics of interest for sport marketing.
Summary: All successful marketing strategies in sport, must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: * sport consumer motivation * the segmentation of the sport consumer market * the external and environmental factors that influence sport consumer behaviour * sport consumer personalities and attitudes * service quality and customer satisfaction These chapters are followed by a selection of international case studies on topics such as female, sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour; Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.
List(s) this item appears in: Print Books 2022
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Holdings
Item type Current library Collection Call number Materials specified URL Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS GV716 F96 2016 (Browse shelf(Opens below)) Link to resource Room use only 78424 00080311

Includes bibliographical references and index.

Part 1: Introduction and consumer segmentation -- Introduction to sport consumer behaviour and decision making -- Sport consumer segmentation -- Part 2: Inputs: external forces and branding -- The sport product and the sport consumer-- Sport consumer behaviour and the influence of the cosio cultural environment -- Part 3: Processes: internal psychological components-- Sport consumer motivation -- Constraints in sport engagement -- Sport consumer attitudes -- Personality and sport consumer behaviour -- Part 4: Outputs: sport consumer connections and satisfaction -- The psychological continuum model -- Stages of the psychological continuum model -- Sport involvement -- Sport team identification -- Service quality and consumer satisfaction -- Part 5: An alternative perspective on sport consumer behaviour -- Sport consumption and marketing empirical generalizations -- Part 6: Case Studies -- Part 7: Topics of interest for sport marketing.

All successful marketing strategies in sport, must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including:
* sport consumer motivation
* the segmentation of the sport consumer market
* the external and environmental factors that influence sport consumer behaviour
* sport consumer personalities and attitudes
* service quality and customer satisfaction

These chapters are followed by a selection of international case studies on topics such as female, sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links.

As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour; Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.

Fund 164 Fastbooks Educational Supply, Inc. Purchased October 14, 2020 78424 pnr PHP 3,740.00 2020-10-371B 2020-1-0323

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