Consumer behavior (a practical approach to consumer understanding) / Pedrito Real Pereda, Purisima Pedrialva Pereda, Raymundo P. Arcega.
Material type: TextLanguage: English Publication details: Manila : Unlimited Books Library Services & Publishing, Inc., c2015Description: xvi, 267 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9789719654049 (paperback)
- HF5415.32 P41 2015
Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | F RUS HF5415.32 P41 2015 (Browse shelf(Opens below)) | c1 | Room use only | 78047 | 00078994 | ||
Books | Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | FIL HF5415.32 P41 2015 (Browse shelf(Opens below)) | c2 | Available | 78048 | 00078995 |
Includes bibliographical references.
Introduction to consumer behavior -- Consumer processing and involvement -- Consumer memory and product knowledge -- Consumer motivation and comprehension -- The consumer attention, beliefs and attitudes -- Persuasive communication and consumer behavior -- Consumer decision making process -- Consumer satisfaction and brand loyalty -- Consumer behavior and It’s environment -- The influence of the family and social groups -- The channel of distribution and electronic commerce -- Social responsibility and consumer behavior
Fund 164 BookQuick Marketing Purchased 10/31/2019 78047 NEJ PHP 715.50 2019-10-818 2019-1-0678 copy 1
Fund 164 BookQuick Marketing Purchased 10/31/2019 78048 NEJ PHP 715.50 2019-10-818 2019-1-0678 copy 2