Effectiveness of social media functions in developing the competencies of selected online sellers in Cavite State University - Main Campus / by Kathleen Mara R. Aguillana and Jassel Rochmel A. Parreño.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2019.Description: xii, 49 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 658.8  Ag9 2019
Online resources: Production credits:
  • College of Arts and Sciences (CAS), Department of Languages and Mass Communication
Abstract: AGUILLANA, KATHLEEN MARA R. and PARRENO JASSEL ROCHMEL A. Effectiveness of Social Media Functions in Developing the Competencies of selected Online Sellers in Cavite State University- Main Campus. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. June 2019. Adviser: Prof. Lisette D. Mendoza. The study aimed to determine the existing competencies of online seller and the effectiveness of social media functions in developing the communicative and selling competencies of selected online sellers in Cavite State University- Main Campus. Descriptive survey method was used in this study. To gather data, a survey questionnaire was administered to 50 customers of online sellers in Cavite State University-Main Campus who were selected using snowball sampling. Frequency counts, percentages, means, and standard deviation were used as statistical tools. Results showed that social media functions such as Engagement, Response, and Promotion were effective in developing the competencies of online sellers in Cavite State University- Main Campus, including communicative competence and selling competence. Further, online sellers were found to be communicatively and strategically competent. In terms of communicative competence, the online sellers were found to be highly competent, grammatically, and strategically, by the participants. In selling competence, the online sellers were high in core and functional competence. The study revealed that social media functions such as engagement, response and promotion were effective in developing the competencies of online sellers. Social media were moderately effective in terms of engagement function, response and promotion functions.
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Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 658.8 Ag9 2019 (Browse shelf(Opens below)) Link to resource Room use only T-8049 00077331

Thesis (Bachelor of Arts in Journalism) Cavite State University.

Includes bibliographical references.

College of Arts and Sciences (CAS), Department of Languages and Mass Communication

AGUILLANA, KATHLEEN MARA R. and PARRENO JASSEL ROCHMEL A. Effectiveness of Social Media Functions in Developing the Competencies of selected Online Sellers in Cavite State University- Main Campus. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. June 2019. Adviser: Prof. Lisette D. Mendoza.
The study aimed to determine the existing competencies of online seller and the effectiveness of social media functions in developing the communicative and selling competencies of selected online sellers in Cavite State University- Main Campus. Descriptive survey method was used in this study. To gather data, a survey questionnaire was administered to 50 customers of online sellers in Cavite State University-Main Campus who were selected using snowball sampling. Frequency counts, percentages, means, and standard deviation were used as statistical tools. Results showed that social media functions such as Engagement, Response, and Promotion were effective in developing the competencies of online sellers in Cavite State University- Main Campus, including communicative competence and selling competence. Further, online sellers were found to be communicatively and strategically competent. In terms of communicative competence, the online sellers were found to be highly competent, grammatically, and strategically, by the participants. In selling competence, the online sellers were high in core and functional competence.
The study revealed that social media functions such as engagement, response and promotion were effective in developing the competencies of online sellers. Social media were moderately effective in terms of engagement function, response and promotion functions.

Submitted to the University Library July 03, 2019 T-8049

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