Facebook political memes and public image of government officials as perceived by selected youth of Mendez, Cavite / by Cathleen Anne L. Alegre and Julie Ann U. Parin.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2019.Description: xiv, 97 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 302.231  Al2 2019
Online resources: Production credits:
  • College of Arts and Sciences (CAS), Department of Languages and Mass Communication
Abstract: Alegre, Cathleen Anne L. and Parin, Julie Ann U., Facebook Political Memes, and Public Image of Government Officials as Perceived by Selected Youth of Mendez, Cavite. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. June 2019. Adviser: Prof. Lisette D. Mendoza. This study aimed to determine the exposure of participants to Facebook political memes and the public image of government officials. Specifically, this study aimed to identify the participants' level of exposure to Facebook political memes, the government officials' public image as perceived by the participants and the relationship between the level of exposure to Facebook political memes and their perception of government officials' public image. The study was a descriptive type of research that used survey questionnaires that were answered by four hundred eighty (480) youth of Mendez, Cavite. They were chosen using purposive sampling technique. This study used frequency count to determine the participants' level of exposure of Facebook and Facebook political memes, and Chi- square Test of Association to determine the relationship between the level of exposure and their perception of public image. The findings of this study revealed that the youth of Mendez, Cavite had average exposure to political memes on Facebook. Their perceptions on the government officials' public image were moderately affected. In addition, it was also determined that the perception of the youth of Mendez, Cavite on the public image of government officials depended on their level of exposure to Facebook political memes. The relationship existing between the two variables was statistically significant.
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Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 302.231 Al2 2019 (Browse shelf(Opens below)) Room use only T-8245 00079760

Thesis (Bachelor of Arts in Journalism) Cavite State University.

Includes bibliographical references.

College of Arts and Sciences (CAS), Department of Languages and Mass Communication

Alegre, Cathleen Anne L. and Parin, Julie Ann U., Facebook Political Memes, and
Public Image of Government Officials as Perceived by Selected Youth of Mendez, Cavite.
Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang,
Cavite. June 2019. Adviser: Prof. Lisette D. Mendoza.
This study aimed to determine the exposure of participants to Facebook political memes
and the public image of government officials. Specifically, this study aimed to identify the
participants' level of exposure to Facebook political memes, the government officials' public
image as perceived by the participants and the relationship between the level of exposure to
Facebook political memes and their perception of government officials' public image.
The study was a descriptive type of research that used survey questionnaires that were
answered by four hundred eighty (480) youth of Mendez, Cavite. They were chosen using
purposive sampling technique. This study used frequency count to determine the

participants' level of exposure of Facebook and Facebook political memes, and Chi-
square Test of Association to determine the relationship between the level of exposure and their

perception of public image.
The findings of this study revealed that the youth of Mendez, Cavite had average
exposure to political memes on Facebook. Their perceptions on the government officials'
public image were moderately affected. In addition, it was also determined that the perception of
the youth of Mendez, Cavite on the public image of government officials depended on their level
of exposure to Facebook political memes. The relationship existing between the two variables
was statistically significant.

Submitted to the University Library July 08, 2019 T-8245

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