Preference of Indangeños on campaign strategies for "Indang Atin To" / by Eydjohn G. Bacasma.
Material type:
TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2018.Description: xii , 105 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 302.23 B12 2018
- College of Arts and Sciences (CAS), Department of Languages and Mass Communication
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
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Theses / Manuscripts
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Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 302.23 B12 2018 (Browse shelf(Opens below)) | Room use only | T-7798 | 00077202 |
Thesis (Bachelor of Arts in Journalism) Cavite State University.
Includes bibliographical references.
College of Arts and Sciences (CAS), Department of Languages and Mass Communication
BACASMAS, EYDJOHN II G. Preference of Indangenos on Campaign Strategies for "Indang Atin 'To". Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. May 2018. Adviser: Lisette D. Mendoza.
The study aimed to determine the preference of Indangenos on campaign strategies for Indang Atin 'To. Individual preference are tested with the average mean value on different types of media such as print media, broadcast media, new media, display media and public relations media and promotional strategy in terms of promotional image, theme, target audience, objective, content, message structure, message format, delivery system, and evaluation strategy. The subjects are 10 participants in 36 barangay that includes barangay officials, barangay staff and selected residents in Indang, Cavite. Questionnaires were used to determine the preference of Indangenos on campaign strategies for Indang Atin 'To. Mean and standard deviation were used for statistical treatment to identify which types of media and campaign strategies preferred to use for the development of Indang Atin 'To. The study showed that Indangenos highly preferred to use broadcast media for Indang Atin 'To. Specifically, they moderately preferred print media, moderately preferred new media, moderately preferred display and moderately. Preferred public relations media.
Participants moderately preferred all the aspect of campaign strategies for Indang Atin 'To. Specifically, in terms of promotional image they highly preferred website design, for theme they highly preferred agri-tourism, for target audience the highly preferred is the local community of Indang, Cavite, for objective they highly preferred to clearly state the purpose of Indang Atin To, for content they highly preferred to have inquiries on local tourist attraction, for message structure they highly preferred to identify the type of message, for message format they highly preferred to adopt a message format from effective campaign, for delivery system they highly preferred to use new media and for evaluation strategy they highly preferred to frequently evaluate the campaign. The result of this study showed that Indangenos highly preferred to use broadcast media for Indang Atin. This study recommends the local government of Indang, Cavite to have access on these platforms for the development of the campaign. The local government should consider the preference and include the local community in the planning of creating a project solely for the development of Indang, Cavite like Indang Atin To that are expected to develop the town as an agri-tourism district in the province of Cavite
Submitted to the University Library March 19, 2019 T-7798