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Innovate or die: the Philippine Broadsheet industry in the rise of the readers' digital shift / by Christian G. Villarama.

By:

Villarama, Christian G [author]

Contributor(s):

Hernandez, Erica Charmaine [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2019.Description: xiv, 82 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

372.4 V71c 2019

Online resources:

Click here to view abstract and table of contents

Production credits:

College of Arts and Sciences (CAS), Department of Languages and Mass Communication

Abstract: VILLARAMA, CHRISTIAN G. Innovate or Die: The Philippine Broadsheet Industry in the Rise of the Readers’ Digital Shift. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. June 2019. Adviser: Ms. Erica Charmane B. Hernandez. This study was conducted to determine if the innovations of a leading broadsheet company in the country were enough to counterbalance the impact of the shift in readership in the digital age. The study aimed to gather the innovations of the Philippine STAR in the rise of the readers’ digital shift from 2012-2022 in terms of cost of printing, advertisements, subscribers, and geographical reach of circulation. Aside from that, it also aimed to assess these gathered innovations with the help of experts/key informants in the fields of business, journalism, and sociology. Lastly, the study intended to determine the most effective innovations gathered from the Philippine Star. The data gathering process was divided into three phases. The first phase dealt with the collection of the innovations from the Philippine Star. The second phase focused on the assessment of the experts from the fields of business, journalism, and sociology to further elucidate the effectiveness of the gathered innovations from the first phase. The third phase determined the innovations’ effectiveness ranking per category. Based on the interview with the Human Resource Officer of the Philippine Star, the researcher found out that the Philippine Star had very little innovations that solely focused on its physical newspapers. The researcher gathered innovations “sample products” and “Learning Experience Acquired through Reading Newspapers (LEARN) program” bagged the most effective ranking on the survey results. Though, the innovations had been collected and the ranks were determined, the status of the print industry in the Philippines was still vulnerable because the Philippine Star, one of the dominant companies in the industry, did not invest much on innovations focused on the print medium itself.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	372.4 V71c 2019 (Browse shelf(Opens below))		Link to resource	Room use only	T-8340		00079652

Thesis (Bachelor of Arts in Journalism) Cavite State University.

Includes bibliographical references.

College of Arts and Sciences (CAS), Department of Languages and Mass Communication

VILLARAMA, CHRISTIAN G. Innovate or Die: The Philippine Broadsheet Industry in the Rise of the Readers’ Digital Shift. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. June 2019. Adviser: Ms. Erica Charmane B. Hernandez.

This study was conducted to determine if the innovations of a leading broadsheet company in the country were enough to counterbalance the impact of the shift in readership in the digital age. The study aimed to gather the innovations of the Philippine STAR in the rise of the readers’ digital shift from 2012-2022 in terms of cost of printing, advertisements, subscribers, and geographical reach of circulation. Aside from that, it also aimed to assess these gathered innovations with the help of experts/key informants in the fields of business, journalism, and sociology. Lastly, the study intended to determine the most effective innovations gathered from the Philippine Star.

The data gathering process was divided into three phases. The first phase dealt with the collection of the innovations from the Philippine Star. The second phase focused on the assessment of the experts from the fields of business, journalism, and sociology to further elucidate the effectiveness of the gathered innovations from the first phase. The third phase determined the innovations’ effectiveness ranking per category.

Based on the interview with the Human Resource Officer of the Philippine Star, the researcher found out that the Philippine Star had very little innovations that solely focused on its physical newspapers. The researcher gathered innovations “sample products” and “Learning Experience Acquired through Reading Newspapers (LEARN)
program” bagged the most effective ranking on the survey results.

Though, the innovations had been collected and the ranks were determined, the status of the print industry in the Philippines was still vulnerable because the Philippine Star, one of the dominant companies in the industry, did not invest much on innovations focused on the print medium itself.

Submitted to the University Library 07/16/2019 T-8340