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1.
Contemporary advertising / Williams F. Arens, Courtland L. Bovee. by
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: Ill. : IRWIN, c1994
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

2.
Contemporary advertising / Courtland L. Bovee, William F. Arens. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Homewood, Ill : Richard D. Irwin, c1992
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

3.
Advertising excellence / Courtland L. Bovee ... [et al.]. by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c1995
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5804 Ad9 1995. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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