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Advertising : principles and practices / by William Wells, John Burnett and Sandra Moriarty. by
  • Wells, William [author]
  • Burnett, John [author]
  • Moriarty, Sandra [author]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N. J : Prentice Hall, 1992
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell and William Wells. by
  • Moriarty, Sandra [author]
  • Mitchell, Nancy [author]
  • Wells, William [author]
Edition: Tenth edition.Global edition.Philippine edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Singapore : Pearson Education South Asia, c2015
Other title:
  • Advertising and IMC.
  • Advertising & integrated marketing communication.
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: FIL HF5823 M82 2015. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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