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21.
Advertising in contemporary society : perspectives toward understand / Kim B. Rotzoll and James E. Haefner with Steven R. Hall. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Urbana : University of Illinois Press, c1996
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

22.
Contemporary advertising / William F. Arens with editorial collaboration of Jack J. Whidden. by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Boston : Irwin McGrawHill, c1996
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5821 Ar3 1996.

23.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: Upper Saddle River, N. J. : Prentice Hall, c1996
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

24.
Contemporary advertising / William F. Arens. by
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Boston : Irwin, c1999
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

25.
Strategic communication principles / materials compiled by Samuel D. Bradley. by
Material type: Text Text; Format: print
Publication details: Boston : McGraw-Hill, c2004
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

26.
Tourism promotion services : intermediate / authored and edited by 3G E-Learning. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UAE : 3G E-Learning FZ LLC, c2016
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (2).

27.
Controversies in contemporary advertising / Kim Bartel Sheehan. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles : SAGE, c2014
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

28.
Advertising : principles and practices / by William Wells, John Burnett and Sandra Moriarty. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N. J : Prentice Hall, 1992
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

29.
Advertising / Gregorio S. Miranda. by
Edition: Rev. ed.
Material type: Text Text; Format: print
Publication details: Metro Manila : National Book Store, c1991
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (7)Call number: FIL HF5814 M67 1991, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

30.
Advertising : background, theory or practice / Isabelo T. Crisostomo. by
Material type: Text Text; Format: print
Publication details: Metro Manila : National Book Store, c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (9)Call number: FIL HF5814 C86 1993, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

31.
Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Chris T. Allen, Angeline Close Scheinbaum, Richard J. Semenik. by
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia ; Boston, MA, USA : Cengage, c2019
Other title:
  • Advertising & integrated brand promotion
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5821 Og9 2019. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

32.
Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell and William Wells. by
Edition: Tenth edition.Global edition.Philippine edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Singapore : Pearson Education South Asia, c2015
Other title:
  • Advertising and IMC.
  • Advertising & integrated marketing communication.
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: FIL HF5823 M82 2015. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

33.
Theory, practice and techniques in advertising and sales management / 3G E-Learning. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : 3G E-Learning LLC, c2018
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

34.
Fundamentals of advertising / Ruby F. Alminar-Mutya. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Manila : Unlimited Books Library Services & Publishing, Inc., c2017
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

35.
Hospitality sales and advertising / James R. Abbey. by
Material type: Text Text; Format: print
Publication details: Mich. : Educational Institute, c1989
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: TX911.3 Ab1 1989.

36.
Advertising / Julita R. Gomez, Lilia B. Arante. by
Material type: Text Text; Format: print
Publication details: Manila : National Book Store, c1986
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (4)Call number: FIL HF5814 G58 1986, ...

37.
Movers and shakers in the history of Philippine advertising / by J. J. Calero. by
Material type: Text Text; Format: print
Publication details: Manila : GMA Foundation and J. Walter Thompson, c2000
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: F RUS HF5823 C12 2000.

38.
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp. by
Edition: Tenth edition.Philippine edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Taguig City : Cengage Learning Asia Pte Ltd, c2019
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (3)Call number: HF54715.123 An2 2019, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

39.
Consumer behaviour and promotion management / Stewart Gill. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London, United Kingdom : Ed-Tech Press, c2022
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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