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1.
Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Chris T. Allen, Angeline Close Scheinbaum, Richard J. Semenik. by
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia ; Boston, MA, USA : Cengage, c2019
Other title:
  • Advertising & integrated brand promotion
Online access:
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5821 Og9 2019. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).
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2.
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp. by
Edition: Tenth edition.Philippine edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Taguig City : Cengage Learning Asia Pte Ltd, c2019
Online access:
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (3)Call number: HF54715.123 An2 2019, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).
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