Introduction to advertising and promotion management / George E. Belch, Michael A. Belch.

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Material type: Text

TextPublication details: Homewood, Ill. : Richard D. Irwin, c1990.Description: xxix, 770 p. : ill. ; 28 cmContent type:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS HF5823 B41 1990 (Browse shelf(Opens below))		Room use only	22201		00019570

Includes bibliographical references.

Donated by Ohio State University 22201