Advertising and promotion : an integrated marketing communications approach / Chris Hackley.

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Material type: Text

TextPublication details: Los Angeles : Sage Publications, c2010.Edition: 2nd edDescription: xvii, 333 p. : ill. ; 24 cmContent type:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS HF5823 H11 2010 (Browse shelf(Opens below))		Room use only	76070		00018256

Includes bibliographical references (p. [311]-322) and index.

Purchased 76070