Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell and William Wells. by
- Moriarty, Sandra [author]
- Mitchell, Nancy [author]
- Wells, William [author]
Edition: Tenth edition.Global edition.Philippine edition.
Material type: Text; Format:
; Literary form:
Publication details: Singapore : Pearson Education South Asia, c2015
- Advertising and IMC.
- Advertising & integrated marketing communication.
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: FIL HF5823 M82 2015. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).