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21.
Advertising and sales promotion strategy / Gerard J. Tellis. by
  • Tellis, Gerard J [1950-]
Material type: Text Text; Format: print
Publication details: Reading, Mass. : Addison-Wesley, c1998
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

22.
Advertising principles and practice / William Wells, John Burnett, Sandra Moriarty. by
  • Wells, William
  • Burnett, John
  • Moriarty, Sandra
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: N. J : Prentice Hall, c2000
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

23.
Advertising : its role in modern marketing / S. Watson Dunn ... [et al.]. by
  • Dunn, S. Watson
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Chicago : The Dryden Press, c1990
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

24.
Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenick. by
  • O'Guinn, Thomas C
  • Allen, Chris T
  • Semenick, Richard J
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Cincinnati, Ohio : South-Western College Pub., c2000
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (2)Call number: HF5821 Og9 2000, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

25.
Advertising principles and practice / William Wells, John Burnett and Sandra Moriarty. by
  • Wells, William
  • Burnett, John
  • Moriarty, Sandra
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Upper Saddle River, N. J. : Prentice Hall, c1998
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

26.
Advertising : planning, implementation, and control / David W. Nylen. by
  • Nylen, David W
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Cincinnati, Ohio : South-Western Pub., c1993
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

27.
Introduction to advertising and promotion management / George E. Belch, Michael A. Belch. by
  • Belch, George E
  • Belch, Michael A
Material type: Text Text; Format: print
Publication details: Homewood, Ill. : Richard D. Irwin, c1990
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

28.
Contemporary advertising / Courtland L. Bovee, William F. Arens. by
  • Bovee, Courtland L
  • Arens, William F
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Homewood, Ill : Richard D. Irwin, c1992
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

29.
Great Australian advertising campaigns / Neil Shoebridge. by
  • Shoebridge, Neil
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c1992
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

30.
Do-it yourself advertising : how to produce great ads, brochures, catalogs, direct mail and much more / by Fred E. Hahn. by
  • Hahn, Fred E
Material type: Text Text; Format: print
Publication details: New York : John Wiley, c1993
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

31.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
  • Belch, George E
  • Belch, Michael A
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5823 B41 1993. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

32.
Advertising.
Material type: Text Text; Format: print
Publication details: Canberra : Australian Government Pub. Service, c1994
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

33.
Advertising excellence / Courtland L. Bovee ... [et al.]. by
  • Bovee, Courtland L
Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c1995
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5804 Ad9 1995. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

34.
Advertising in contemporary society : perspectives toward understand / Kim B. Rotzoll and James E. Haefner with Steven R. Hall. by
  • Rotzoll, Kim B
  • Haefner, James E
  • Hall, Steven R
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Urbana : University of Illinois Press, c1996
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

35.
Contemporary advertising / William F. Arens with editorial collaboration of Jack J. Whidden. by
  • Arens, William F
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Boston : Irwin McGrawHill, c1996
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5821 Ar3 1996.

36.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
  • Batra, Rajeev
  • Myers, John G
  • Aaker, David A
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: Upper Saddle River, N. J. : Prentice Hall, c1996
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

37.
Contemporary advertising / William F. Arens. by
  • Arens, William F
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Boston : Irwin, c1999
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

38.
Strategic communication principles / materials compiled by Samuel D. Bradley. by
  • Bradley, Samuel D
Material type: Text Text; Format: print
Publication details: Boston : McGraw-Hill, c2004
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

39.
Tourism promotion services : intermediate / authored and edited by 3G E-Learning. by
  • 3G E-Learning
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UAE : 3G E-Learning FZ LLC, c2016
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (2).

40.
Controversies in contemporary advertising / Kim Bartel Sheehan. by
  • Sheehan, Kim [author]
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles : SAGE, c2014
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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