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1.
Effective advertising : understanding when, how and why advertising works / Gerard J. Tellis. by
Material type: Text Text; Format: print
Publication details: Thousand Oaks, Calif. : Sage Pub., c2004
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

2.
Advertising and sales promotion strategy / Gerard J. Tellis. by
Material type: Text Text; Format: print
Publication details: Reading, Mass. : Addison-Wesley, c1998
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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