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1.
Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenick. by
  • O'Guinn, Thomas C
  • Allen, Chris T
  • Semenick, Richard J
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Cincinnati, Ohio : South-Western College Pub., c2000
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (2)Call number: HF5821 Og9 2000, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

2.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
  • Belch, George E
  • Belch, Michael A
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5823 B41 1993. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

3.
Advertising excellence / Courtland L. Bovee ... [et al.]. by
  • Bovee, Courtland L
Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c1995
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5804 Ad9 1995. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

4.
Contemporary advertising / William F. Arens with editorial collaboration of Jack J. Whidden. by
  • Arens, William F
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Boston : Irwin McGrawHill, c1996
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5821 Ar3 1996.

5.
Hospitality sales and advertising / James R. Abbey. by
  • Abbey, James R
Material type: Text Text; Format: print
Publication details: Mich. : Educational Institute, c1989
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: TX911.3 Ab1 1989.

6.
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp. by
  • Andrews, J. Craig [author]
  • Shimp, Terence A [author]
Edition: Tenth edition.Philippine edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Taguig City : Cengage Learning Asia Pte Ltd, c2019
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (3)Call number: HF54715.123 An2 2019, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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