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Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenick.

by O'Guinn, Thomas C | Allen, Chris T | Semenick, Richard J.

Edition: 6th ed.Material type: Text Text; Format: print Publication details: Cincinnati, Ohio : South-Western College Pub., c2000Availability: Items available for loan: Ladislao N. Diwa Memorial Library (2)Call number: HF5821 Og9 2000, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 2nd ed.Material type: Text Text; Format: print Publication details: Homewood, IL : Irwin, c1993Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5823 B41 1993. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

Advertising excellence / Courtland L. Bovee ... [et al.].

by Bovee, Courtland L.

Series: McGraw-Hill series in marketingMaterial type: Text Text; Format: print Publication details: New York : McGraw-Hill, c1995Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5804 Ad9 1995. Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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