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1.
The Commercialization of American culture : new advertising, control and democracy / by Matthew P. McAllister. by
  • McAllister, Matthew P
Material type: Text Text; Format: print
Publication details: Thousand Oaks, Calif. : Sage Pub, c1996
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

2.
Contemporary advertising / Williams F. Arens, Courtland L. Bovee. by
  • Arens, William F
  • Bovee, Courtland L
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: Ill. : IRWIN, c1994
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

3.
Advertising ethics / Edward H. Spence and Brett Van Heekeren. by
  • Spence, Edward H
  • Heekeren, Brett Van
Material type: Text Text; Format: print
Publication details: Upper Saddle River, N. J : Pearson Prentice Hall, c2005
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

4.
How advertising works : the role of research / edited by John Philip Jones. by
  • Jones, John Philip
Material type: Text Text; Format: print
Publication details: Thousand Oaks, Calif. : SAGE, c1998
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

5.
Advertising and promotion : an integrated marketing communications approach / Chris Hackley. by
  • Hackley, Christopher E
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Los Angeles : Sage Publications, c2010
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

6.
Effective advertising : understanding when, how and why advertising works / Gerard J. Tellis. by
  • Tellis, Gerard J
Material type: Text Text; Format: print
Publication details: Thousand Oaks, Calif. : Sage Pub., c2004
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

7.
Commodity advertising and promotion / edited by Henry W. Kinnucan, Stanley R. Thompson and Hui-Shung Chang. by
  • Kinnucan, Henry W
  • Thompson, Stanley R
  • Chang, Hui-Shung
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: Iowa : Iowa State University Press, c1992
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

8.
Advertising and sales promotion strategy / Gerard J. Tellis. by
  • Tellis, Gerard J [1950-]
Material type: Text Text; Format: print
Publication details: Reading, Mass. : Addison-Wesley, c1998
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

9.
Advertising principles and practice / William Wells, John Burnett, Sandra Moriarty. by
  • Wells, William
  • Burnett, John
  • Moriarty, Sandra
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: N. J : Prentice Hall, c2000
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

10.
Advertising : its role in modern marketing / S. Watson Dunn ... [et al.]. by
  • Dunn, S. Watson
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Chicago : The Dryden Press, c1990
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

11.
Advertising principles and practice / William Wells, John Burnett and Sandra Moriarty. by
  • Wells, William
  • Burnett, John
  • Moriarty, Sandra
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Upper Saddle River, N. J. : Prentice Hall, c1998
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

12.
Advertising : planning, implementation, and control / David W. Nylen. by
  • Nylen, David W
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Cincinnati, Ohio : South-Western Pub., c1993
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

13.
Introduction to advertising and promotion management / George E. Belch, Michael A. Belch. by
  • Belch, George E
  • Belch, Michael A
Material type: Text Text; Format: print
Publication details: Homewood, Ill. : Richard D. Irwin, c1990
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

14.
Contemporary advertising / Courtland L. Bovee, William F. Arens. by
  • Bovee, Courtland L
  • Arens, William F
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Homewood, Ill : Richard D. Irwin, c1992
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

15.
Great Australian advertising campaigns / Neil Shoebridge. by
  • Shoebridge, Neil
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c1992
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

16.
Do-it yourself advertising : how to produce great ads, brochures, catalogs, direct mail and much more / by Fred E. Hahn. by
  • Hahn, Fred E
Material type: Text Text; Format: print
Publication details: New York : John Wiley, c1993
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

17.
Advertising.
Material type: Text Text; Format: print
Publication details: Canberra : Australian Government Pub. Service, c1994
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

18.
Advertising in contemporary society : perspectives toward understand / Kim B. Rotzoll and James E. Haefner with Steven R. Hall. by
  • Rotzoll, Kim B
  • Haefner, James E
  • Hall, Steven R
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Urbana : University of Illinois Press, c1996
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

19.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
  • Batra, Rajeev
  • Myers, John G
  • Aaker, David A
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: Upper Saddle River, N. J. : Prentice Hall, c1996
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

20.
Contemporary advertising / William F. Arens. by
  • Arens, William F
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Boston : Irwin, c1999
Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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