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Millenials' utilization and preference of communication channels in building relationships / by Khimberly Joy M. Garma and Meldealyn L. Molleno.

By:

Garma, Khimberly Joy M [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2017. Cavite State University- Main Campus,Description: x, 73 pages : 28 cm. illustrationsContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

302.2 G18 2017

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Arts and Science (CAS)

Abstract: GARMA, KHMBERLY JOY Me, and MOLLENO, MELDEALYN L. Millennial’s Utilization and Preference of Communication Channel in Building Relationship. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. May 2017. Adviser: Mrs. Racquel G. Agustin This study was conducted to determine the preference and utilization of communication channel used by the millennials in building relationships. Specifically, it aimed to determine the demographic profile of the participants in terms of age, gender and educational attainment; to determine how frequent do the millennials use a communication channel in building relationship and; to determine the factors affecting the millennials' preference of communication channel in building relationship. It used descriptive method of research and convenience sampling to come up with 50 participants (25 couples). It was conducted within the City of Dasmarinas in the province of Cavite from January 2017 to February 2017. The study used survey sheets in gathering the data needed, which were later tallied, tabulated, organized and analyzed. The result of the study showed that millennials used computer-mediated communication more frequently than face-to-face communication. However, millennials still prefer face-to-face as the most effective communication channel when building relationships. The study also showed that millennials preference was affected because of the factors: interpretation of message, trust issues that leads to self-disclosure, enjoyment when communicating with their partner, time and distance.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	302.2 G18 2017 (Browse shelf(Opens below))		Link to resource	Room use only	T-6893		00011282

Thesis (Bachelor of Arts in Journalism) Cavite State University

Includes bibliographical references.

College of Arts and Science (CAS)

GARMA, KHMBERLY JOY Me, and MOLLENO, MELDEALYN L. Millennial’s Utilization and Preference of Communication Channel in Building Relationship. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. May 2017. Adviser: Mrs. Racquel G. Agustin
This study was conducted to determine the preference and utilization of communication channel used by the millennials in building relationships.
Specifically, it aimed to determine the demographic profile of the participants in terms of age, gender and educational attainment; to determine how frequent do the millennials use a communication channel in building relationship and; to determine the factors affecting the millennials' preference of communication channel in building relationship.
It used descriptive method of research and convenience sampling to come up with 50 participants (25 couples). It was conducted within the City of Dasmarinas in the province of Cavite from January 2017 to February 2017. The study used survey sheets in gathering the data needed, which were later tallied, tabulated, organized and analyzed.
The result of the study showed that millennials used computer-mediated communication more frequently than face-to-face communication. However, millennials still prefer face-to-face as the most effective communication channel when building relationships. The study also showed that millennials preference was affected because of the factors: interpretation of message, trust issues that leads to self-disclosure, enjoyment when communicating with their partner, time and distance.

Submitted copy to the University Library. 08-03-2017 T-6893