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Marketing / O. C. Ferrell, G. Tomas M. Hult, William M. Pride.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Pasig City : Cengage Learning Asia, 2013.Edition: Philippine editionDescription: x, 359 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781285922065
  • 1285922069
Subject(s): LOC classification:
  • HF5415 F41 2013
Contents:
Chapter 1 Strategic marketing management -- Chapter 2 The Global marketing environment -- Chapter 3 Selecting target markets -- Chapter 4 Product decisions -- Chapter 5 Developing and managing goods and services -- Chapter 6 Pricing decisions -- Chapter 7 Supply-chain management and marketing channels -- Chapter 8 Retailing, wholesaling, and direct marketing -- Chapter 9 Integrated marketing communications -- Chapter 10 Advertising and public relations -- Chapter 11 Personal selling and sales promotion.
List(s) this item appears in: Print Books 2021
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Holdings
Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Filipiniana Section Non-fiction F RUS HF5415 F41 2013 (Browse shelf(Opens below)) c1 Room use only 77272 00078357
Books Books Ladislao N. Diwa Memorial Library Filipiniana Section Non-fiction FIL HF5415 F41 2013 (Browse shelf(Opens below)) c2 Available 77273 00078358

"1st Philippine reprint 2013. This edition is reprinted with license from South-Western, a part of Cengage Learning." --Copyright page.

"Printed in the Philippines."--Copyright page.

Chapter 1 Strategic marketing management -- Chapter 2 The Global marketing environment -- Chapter 3 Selecting target markets -- Chapter 4 Product decisions -- Chapter 5 Developing and managing goods and services -- Chapter 6 Pricing decisions -- Chapter 7 Supply-chain management and marketing channels -- Chapter 8 Retailing, wholesaling, and direct marketing -- Chapter 9 Integrated marketing communications -- Chapter 10 Advertising and public relations -- Chapter 11 Personal selling and sales promotion.

Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77272 NEJ PHP 465.00 copy 1 2019-06-482 2019-1-0390

Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77273 NEJ PHP 465.00 copy 2 2019-06-482 2019-1-0390

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