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Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr.

By: Contributor(s): Series: Irwin series in marketingPublication details: Homewood, Ill. : Irwin, c1988. Edition: 4th edDescription: xvi, 512p. : col. ill. ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0256060096
Subject(s): LOC classification:
  • HF5415  M12 1988
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Holdings
Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5415 M12 1988 (Browse shelf(Opens below)) Available 22643 00013241

Glossary : p. 502 - 512.

References : p. 475 - 491.

Donated by Ohio State University 22643

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