Union Galvasteel Corporation Calamba City, Laguna / by Mary Joy M. Aviñante.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : 2010. Cavite State University- Main Campus,Description: xiii, 71 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 658.409  Av5 2010
Online resources: Production credits:
  • College of Economics, Management, and Development Studies (CEMDS)
Abstract: AVINANTE, MARY JOY MERCENE. Union Galvasteel Corporation, Calamba City, Laguna. Undergraduate Field Study. Bachelor of Science in Business Management, major in Marketing. Cavite State University. April 2010. Adviser: Prof Lina C. Abogadie. A field study was conducted at Union Galvasteel Corporation Main Plant and Head Office at Barangay Real, Calamba City, Laguna from November 23, 2009 to February 15, 2010. The general objective of this study was to apply gained knowledge in Marketing to real employment situations. Specifically, it aimed to expose the author to various activities of a roofing company; describe the firm's organization, management, marketing operations and plans of the company; and identify the problems encountered by the firm and recommend solutions thereto. Information with regard to history, personnel policies, and benefits were gathered from the employee's handbook. Organizational structures of the firm and information about rollforming plants, sales offices and warehouses were obtained from the company's files. Information about products and services were sourced from the company's website (www.uniongalvasteel.com.ph). Product descriptions were obtained from brochures. Prices of the products were obtained from the records of the sales department. Promotions, problems encountered by the firm and plans of the company were gathered through interviews and observations of the author. \ Union Galvasteel Corporation is in the business of producing galvanized and prepainted coils and sheets for commercial, industrial and residential purposes. Its commitment is to produce and market these products and provide services that consistently meet or surpass quality standards and ensure total customer satisfaction. The company encountered problems regarding manpower, materials, machines and methods. It had problems with the graveyard shift, the delay of coils for shearing and forming, the malfunction of machines, and the transmittal of stock transfer requests
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Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 658.409 Av5 2010 (Browse shelf(Opens below)) Link to resource Room use only FS-338 00007938

Field Study (BSBM - - Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

AVINANTE, MARY JOY MERCENE. Union Galvasteel Corporation, Calamba City, Laguna. Undergraduate Field Study. Bachelor of Science in Business Management, major in Marketing. Cavite State University. April 2010. Adviser: Prof Lina C. Abogadie.

A field study was conducted at Union Galvasteel Corporation Main Plant and Head Office at Barangay Real, Calamba City, Laguna from November 23, 2009 to February 15, 2010. The general objective of this study was to apply gained knowledge in Marketing to real employment situations. Specifically, it aimed to expose the author to various activities of a roofing company; describe the firm's organization, management, marketing operations and plans of the company; and identify the problems encountered by the firm and recommend solutions thereto. Information with regard to history, personnel policies, and benefits were gathered from the employee's handbook.

Organizational structures of the firm and information about rollforming plants, sales offices and warehouses were obtained from the company's files. Information about products and services were sourced from the company's website (www.uniongalvasteel.com.ph). Product descriptions were obtained from brochures. Prices of the products were obtained from the records of the sales department. Promotions, problems encountered by the firm and plans of the company were gathered through interviews and observations of the author.
\ Union Galvasteel Corporation is in the business of producing galvanized and
prepainted coils and sheets for commercial, industrial and residential purposes. Its commitment is to produce and market these products and provide services that consistently meet or surpass quality standards and ensure total customer satisfaction.

The company encountered problems regarding manpower, materials, machines and methods. It had problems with the graveyard shift, the delay of coils for shearing and forming, the malfunction of machines, and the transmittal of stock transfer requests

Submitted to the University Library 05/24/2010 FS-338

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