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Effective marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico.

By: Contributor(s): Material type: TextTextPublication details: Australia : South-Western, c2002.Edition: 3rd edDescription: xxix, 553 p. : col. ill. ; 27 cmISBN:
  • 032406392X
Subject(s): LOC classification:
  • HF5415 Z6 2002
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Holdings
Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section Non-fiction RUS HF5415 Z6 2002 (Browse shelf(Opens below)) c1 Room use only 26156 00018779
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5415 Z6 2002 (Browse shelf(Opens below)) c2 Available 26157 00018777
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5415 Z6 2002 (Browse shelf(Opens below)) c3 Available 49793 00018778

Glossary : p. 515 - 529.

Includes bibliographical references and index.

Donated by Ohio State University 11/26/2007 49793 copy 3

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