Marketing in Asia / Roger A. Kerin, Lau Geok Theng, Steven W. Hartley, William Rudelius.

By:

Kerin, Roger A [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New York : McGraw-Hill Education, c2013.Edition: Second edition; Asia Global editionDescription: lvi, 822 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789814626040
981462604X

Subject(s):

Marketing -- Asia

LOC classification:

HF5415.12 K45 2013

Contents:

Part 1 Initiating the marketing process -- Part 2 Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4 Satisfying marketing opportunities -- Part 5 Managing the marketing process.

List(s) this item appears in: Print Books 2021

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Filipiniana Section	Non-fiction	HF5415.12 K45 2013 (Browse shelf(Opens below))		c1	Room use only	77215		00078300
Books	Ladislao N. Diwa Memorial Library Filipiniana Section	Non-fiction	FIL HF5415.12 A8M34 2013 (Browse shelf(Opens below))		c2	Available	77216		00078301

"Printed in the Philippines."--Copyright page.

Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77215 NEJ PHP 808.00 copy 1 2019-06-482 2019-1-0390

Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77216 NEJ PHP 808.00 copy 2 2019-06-482 2019-1-0390

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